This morning on MSNBC Donny Deutsch said he liked the talking babies ad for E*Trade. He gave E*Trade props for acknowledging tough economic times, which most other advertisers did not. I did not, like Donny, think the ad was cute. Maybe I’m just cranky but talking, singing or dancing babies have just never been cute or funny to me. Not even a little in Look Who’s Talking (okay, maybe a little in Ally McBeal). Usually they are just plain annoying, although the fact that people are talking about it makes the ad successful whether I like it or not.
I’d much rather see a talking animal, or an animal doing something unusual—like a Clydesdale fetching a huge tree branch after watching a Dalmatian fetch a stick… or, better yet, a Clydesdale escaping to rescue Daisy the Dancing Horse from circus life.
Best ad: The aforementioned Clydesdale spot. Athletic. Romantic. Heroic. Just makes me go “awwwww.” Thank you Budweiser.
Best NBC promo: The Conan O’Brien spot featuring other NBC stars, especially the Tina Fey moment: “If your Conan lasts more than three hours, call your doctor…”
Best car ad: Audi. Great chase scene featuring a Benz, BMW and completely amusing dis of the Lexus.
Runner up car ad: cars.com featuring fictional prodigy “David Abernathy” who, although brilliant in every way, still gets stressed about buying a car—just like the rest of us.
Best soft drink ad: Coke Zero “Heist” for use of the Peter and the Wolf theme (Prokofiev?) and all those cute insects stealing a bottle of Coke from an unsuspecting napping guy.
Very close runner up: I loved the Pepsi “Forever Young” anthem with Bob Dylan and Will.i.am. Very nostalgic. (Deutsch's nod for overall best ad.)
Tackiest ad: Godaddy.com "enhancement hearings" featuring Danica Patrick. The ad was a bust. (In case you missed the ad, that was a pun.)
Tacky runner up: I liked the Doritos crystal ball ad until they hit someone in the crotch. Juvenile. These two tackies like will appeal to the same audience.
Dumb and dumber: The very repetitive spot from careerbuilder.com. They punched a Koala! And Pepsuber—taking a stupid SNL skit and making it even worse. Who knew it was possible?
Biggest “huh?": Monsters vs. Aliens trailer. I just didn’t get it after all the hype. Maybe my 3-D glasses didn’t work properly--or, maybe my husband’s right and we do need a newer, bigger, HD TV—but I wasn’t blown away by this ad, and I wanted to be!
Other notable spots include GE’s Scarecrow--because I live in Kansas?; Teleflora talking flowers—because I could feel her mortification; Firestone—because Mr. Potato Head still makes me giggle; and Pedigree’s Crazy Pets ad--because, you know, I’ve got this thing for animals and who can resist an old woman chasing an ostrich or someone trying to put a leash on a rhinoceros? Good message too: adopt a pet from your local shelter.
You can see all the ads at http://www.hulu.com/